
The green, festively painted trucks roll out of SolarCity’s Santa Ana warehouse one behind another every weekday morning, carrying racks of solar panels, installation gear and solar workers — many of them new hires, a wonder in a region reeling from recession.
Employment also is up at SunRun, which helped local partners add 100 solar jobs in 2009 in the Los Angeles-Orange County area and says it expects to add 200-300 more this year.
The companies appear to be riding a wave of good fortune for the solar-power industry. Incentive programs backed both by the state and federal government, a rise in consumer interest and a drop in costs seem to be converging to keep solar installers busy bolting panels to rooftops across the country.
“We’re having to expand local warehouses,” said SolarCity founder and chief executive officer Lyndon Rive on a recent visit to Santa Ana. The Foster City-based company hired 200 people in 2009.
Demand for residential solar installation is rising, Rive said.
“We expect to double this year,” he said. “It looks like the commercial business is going to quadruple.”
The story is much the same at SunRun, a San Francisco-based company that partners with local installers.
President and co-founder Lynn Jurich said a year ago the company was arranging 10 to 15 installations a month in the Los Angeles and Orange County markets.
“Now we’re at 100,” she said. “The growth is about five times this year vs. last year.”
Recent studies seem to reinforce the point, showing increases in green jobs, especially solar, throughout the state from 1995 to 2008. The Solar Energy Industries Assocation also says that nationwide, photovoltaic solar power, which includes residential and commercial solar panel installation, grew by 40 percent in 2009 and added 18,000 jobs; more growth and another 20,000 jobs are expected in 2010, said spokeswoman Monique Hanis.
Both companies lease solar power systems to residential customers, and SolarCity also offers a similar program to businesses.
The leasing program explains part of the increase in business, Rive and Jurich say, making systems that might otherwise cost $20,000 to $30,000 affordable. Consumers also don’t have to assume the risks they would buying their own systems, Jurich said.
Incentive programs bring costs down further, with rebates offered by Southern California Edison and other utility companies, as well as state and federal incentives.
The cost of solar technology also has been going down, dropping about 20 percent last year.
But Jurich and Rive say the price drops won’t last forever. Prices will level off, and rebate levels are tied to solar-power usage: as more people turn to solar, the rebates shrink.
“The incentives are there to incentivize early adopters,” Rive said — and, sounding like a good salesman, he urges consumers to act. “If you’re thinking about going solar, you better do it now.”
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nice commercial, did they write it for you too?
Solar Power is the new Ethanol. Highly subsidized (by taxpayers), less efficient, difficult to store and transport, and in the long run won’t live up to the hype. And just who is going to fight the legal battles to re-write all those CC&R’s to allow for big ugly panels on peoples homes?
File under this under things “greens” dont like to talk about, battery disposal and production, the second law of thermodynamics, and the true cost of “renewable” energy when the taxpayer is taken out of the funding.
Typical response of someone who apparently loves sending American money to the middle east. They don’t store solar, they put it back on the grid. Every CC and R is allowing solar, get an education, maybe you will learn something. Would you feel better spending 50 billion on a nuclear plant.
Everyone complains about jobs, we send Billions to the Arabs that we could be spending at home to make this country more efficient.
I agree with you finhead, I’m getting solar put on my house, just for the fact that energy cost are going to be out of control, and its one way of making it easier to survive in bad times . I remember when opec brought America to its knee’s when opec formed there bond. This could happen again, the price of oil can sky rocket overnight.
materials wise we are far more advanced than the materials we had
when the laws of thermal dynamics were created .
some laws are meant to be broken !